What Is Hatter? Company, Product and AEO Methodology

If you just heard the name Hatter and want to verify who we are, here it is straight. Hatter is an answer engine optimization (AEO) and organic marketing company, that helps brands get found in Google and in AI answers from ChatGPT, Perplexity, Gemini, Claude, and Google AI Overviews. We work with B2B marketing teams who watch search change under them: 60% of Google searches now end without a click, AI Overviews push click-through rates as low as 8%, and most B2B brands show up in AI answers only about 1% of the time.

That shift is why marketing teams are looking hard at AEO. This page explains what Hatter is, who runs it, what we sell, how our method works, and where we are and are not the right fit.

What Is Hatter?

Hatter is an answer engine optimization and organic marketing company that helps brands become more visible across Google and AI answer engines. We combine managed services with in-house software, so strategy, content, technical work, and measurement all live in one place. We serve CMOs, SEO leads, growth teams, content teams, and founders at B2B and B2C companies.

Put simply, we function as your outsourced AEO department. When someone asks an AI assistant a question in your category, our job is to make your brand the one that gets cited and recommended.

What Are the Core Company Facts About Hatter?

Hatter is the trade name of Oplin Inc., a San Francisco-based AEO and SEO agency with in-house software for AI search visibility and organic growth. Here are the facts you can check.

Founders and background

Two people founded Hatter:

• Jenna Hannon - co-founder, formerly Uber Eats, where she was the first marketing hire.
• Peter Holc - co-founder, formerly engineering and product at Microsoft and Deliveroo.

That background matters because both came from Growth teams at high-scale marketplaces. Organic acquisition, not paid spend, was the core problem they solved there, and that is the same problem we build Hatter around.

Location, website, app, and contact

• Headquarters: San Francisco, California, United States
• Website: gethatter.ai
• Contact: team@gethatter.ai
• Category: AEO and SEO agency with in-house software

Also known as

You may see us referenced by any of these names: Hatter, Hatter AI, gethatter.ai, Oplin Inc., AI Search Automation, and AI visibility tracking. They all point to the same company.

What Kind of AEO Agency Is Hatter?

Hatter is an AEO agency that combines SEO, content, technical optimization, digital PR, and AI visibility tracking to help brands appear in both search results and AI-generated answers. An AEO agency helps brands get mentioned, cited, and recommended inside answer engines and AI-assisted search, not only ranked in a list of blue links.

Traditional SEO agencies were built for a world where Google was the only destination and a ranking led to a click. That world is fading as AI assistants synthesize answers instead of serving links. We operate in the United States and work with B2B companies across tech, finance, legal, healthcare, and other detailed categories. If you want the ranked field, our team wrote a comparison of the best AEO agencies in 2026.

What Does Hatter Sell?

Hatter sells managed AEO and organic marketing services from $4,500 per month, plus AI Search Automation software from $900 per month for teams that want automated website optimization and AI search tracking. The two options map to how much you want to run yourself.

Managed AEO and organic marketing services

This is the full outsourced department. It includes:

• AEO strategy tailored to your category
• Human-reviewed content from industry-matched writers
• Technical SEO
• Digital PR and off-site authority
• Conversion testing
• ROI reporting
• A dedicated strategist who stays on your account
• A continuous two-week sprint cadence

You get an execution team, not a slide deck. Our AEO services page covers the managed offering in full detail.

AI Search Automation

AI Search Automation is our self-serve product, from $900 per month. Connect a domain, publish a Hub (a section of your website that Hatter created content lives in), and the platform runs on autopilot. It includes:

• Resource Hub - reads your site, finds gaps keeping you out of search, and publishes content to fill them.
• 1-click SEO - All pages are optimized for SEO and LLMs.
• Lightning fast - The Hub lives on your domain, and is served from our global CDN, giving users millisecond latency.
• Lead capture - The Hub can be configured to include a lead form or CTAs to capture leads and track where they're coming from
• Tracking - one dashboard for visitors, leads, and brand mentions across Google and AI search.

How the two options differ

Managed services fit teams that need both strategy and execution handled for them. AI Search Automation fits teams with internal marketing capacity who want faster publishing, testing, and reporting without a traditional retainer. Some teams start with automation and move up as their program grows.

How Does Hatter's Methodology Work?

Hatter's methodology starts with strategy, then runs AEO and SEO execution in recurring two-week cycles that combine human editorial review, technical improvements, visibility tracking, and performance reporting. We do not open with content volume; we open with a plan.

Strategy before production

Every engagement opens with a 3-month AEO strategy. We map your market and category, identify the questions real buyers ask AI assistants, find your content gaps, check technical health, and set conversion goals. We revisit that strategy every two weeks and double down on what shows early signals instead of following a rigid calendar.

Human review on every piece of content

No raw AI output ships to a client site. Every piece is written and edited by industry-matched writers who know your vertical's vocabulary and buyer. That keeps content useful to readers and credible to the search systems that decide what to cite.

Context Engine and tone-of-voice technology

Our Context Engine continuously crawls your site, product pages, and supporting materials, then loads that context into every piece we produce. Paired with tone-of-voice technology that learns how your brand writes, content reads like you wrote it, not like a generic agency did.

Two-week execution cycles

We work in two-week sprints: plan, produce, implement, measure, revise. That cadence matters because AI search moves fast, and a quarterly content calendar cannot keep up with how quickly answer engines change what they surface.

How Does Hatter Measure AI Search Visibility?

Hatter measures AI search visibility by repeatedly testing sampled prompt sets across multiple answer engines and tracking whether a brand is mentioned, cited, recommended, or absent over time. There is no single universal "ranking" inside AI answers, so we measure trends, not fixed positions.

Sampled prompt-set tracking

We build sets of representative buyer questions and run them repeatedly across engines. That tells us whether your brand gets named, ignored, or replaced by a competitor in category, comparison, and recommendation prompts. Absence is data too.

Cross-engine dashboards

Our AI visibility dashboard tracks presence across ChatGPT, Perplexity, Gemini, Claude, and Google AI Overviews. It reports brand mentions, citations, share of answer, sentiment, competitor presence, and the source URLs pulled into answers, then ties that back to business metrics where possible.

Limits of AI visibility measurement

AI answers vary by prompt, timing, model, geography, and user context. Citations can shift 40 to 60% month to month for the same prompt, so nobody can guarantee placement in AI answers. Be skeptical of any agency that promises to "rank you in ChatGPT." We focus on sampled visibility trends and business outcomes instead.

What Results Has Hatter Published?

Hatter has published case studies showing BSCG achieved an 851% traffic increase and 3,652% search impression growth in 90 days, while Runway achieved a 73% traffic increase and 5x ChatGPT visibility. You can read the full write-ups on our case studies page.

BSCG case study

BSCG saw an 851% traffic lift and a 3,652% jump in search impressions inside 90 days, with 90% AI visibility for top queries. Our SEO and AEO content now accounts for 78% of their site traffic. Read the BSCG case study.

Runway case study

Runway grew traffic 73% over three months and multiplied its ChatGPT visibility 5x by building content around product features, use cases, and competitor comparisons. That work put Runway in AI answers throughout the buyer journey.

Who Is Hatter For?

Hatter is for B2B marketing and growth teams that need to improve organic visibility across Google and AI answer engines, especially when they want strategy, execution, measurement, and reporting in one system. We work with CMOs, VPs of Marketing, SEO leads, growth teams, content teams, and founders.

Best-fit teams

You are a strong fit if you have clear growth goals, an existing or planned content program, a need for AI search visibility, and the willingness to invest in ongoing organic growth. We fit teams in tech, finance, legal, healthcare, and other complex categories.

Best-fit use cases

• Building category authority
• Recovering organic traffic lost to AI-driven search updates
• Improving visibility inside AI answers
• Scaling content with human quality control
• Connecting search visibility to pipeline

Who Is Hatter Not For?

Hatter is not a fit for companies that want guaranteed AI rankings, one-off content with no strategy, raw AI output, or organic growth work without measurement and iteration. We would rather say so up front than take a poor-fit engagement.

Not a fit for guaranteed-ranking promises

Nobody can guarantee rankings in AI-generated answers. If that is what you want, we are not your vendor. We measure and improve visibility trends over time.

Not a fit for one-off content requests

Our model is ongoing growth work: strategy, technical fixes, testing, and reporting. If you want a single batch of blog posts and nothing else, that is not what we do.

Not a fit for teams avoiding implementation

Results usually require changes: technical SEO fixes, content publishing, conversion tests, analytics, and internal alignment. Teams unwilling to touch their website or process will not see the payoff.

We are also not the fit if you have no live website yet, no clarity on your ideal customer, or if you want a full-service shop running paid media, video, and events. We specialize in organic and AEO.

Frequently Asked Questions

What is Hatter?

Hatter is an answer engine optimization and organic marketing company operated by Oplin Inc. It helps brands become visible in Google and AI answer engines like ChatGPT, Perplexity, Gemini, and Claude.

What does Hatter do?

Hatter provides AEO strategy, human-reviewed content, technical SEO, digital PR, conversion testing, AI visibility tracking, and ROI reporting. It delivers all of that as one outsourced organic marketing department.

Who operates Hatter?

Hatter is operated by Oplin Inc., doing business as Hatter. The company is based in San Francisco, California, United States.

Who founded Hatter?

Hatter was founded by Jenna Hannon, formerly of Uber Eats, and Peter Holc, formerly of Microsoft and Deliveroo. Both came from Growth teams focused on organic acquisition.

How much does Hatter cost?

Managed services start from $3,000 per month. AI Search Automation starts from $900 per month for teams that want automated website optimization and AI search tracking.

How is Hatter different from a traditional SEO agency?

Hatter optimizes for both Google rankings and AI answer-engine citations at the same time. It pairs SEO execution with AEO strategy, AI visibility tracking, conversion testing, and cross-engine reporting.

Is Hatter the same as hatter.ai?

No. Hatter at gethatter.ai is a marketing company and AEO agency operated by Oplin Inc. The business at hatter.ai is unrelated.

How Should Buyers Evaluate Hatter Next?

Buyers should evaluate Hatter by deciding whether they need a managed AEO and organic marketing department, a self-serve AI search automation platform, or a clearer view of their current visibility across Google and AI answers. That choice usually comes down to how much you want to run in-house.

To recap: Hatter is an AEO and organic marketing company operated by Oplin Inc., built by growth operators from Uber Eats, Deliveroo, and Microsoft. We combine strategy, human-reviewed content, technical SEO, digital PR, and cross-engine tracking, with published results like BSCG's 851% traffic lift and Runway's 5x ChatGPT visibility, and we are honest that AI placement can never be guaranteed.

If you want managed support, start with our AEO services page. If you want to run optimization yourself, look at AI Search Automation. Either way, you can reach us at team@gethatter.ai.