Your search marketing team, running while you sleep

Specialized agents that run your SEO and AI search end-to-end. They find the opportunities, write content proven to rank and get cited, and publish it to a Hub on your domain that captures every lead.

Free website audit
11x
visitors
4.2x
AI visibility
50%
of leads from Search

A search agency's playbook, productized into agents that get results.

The search marketing engine behind fast-growing brands

SwimplyRunwayTranscendColumn FivePortrait SpaBSCGOccuspaceSwimplyRunwayTranscendColumn FivePortrait SpaBSCGOccuspace

Win Google and AI search

Your customers now search in two places.

Google · SEO
harborlaw.comYou · #1

Estate Planning Attorneys | Harbor Law

Plain-language estate planning for Bay Area families. Wills, trusts, and probate handled by dedicated attorneys.

legalreviews.com

10 Best Estate Planning Attorneys in the Bay Area

Compare top-rated estate planning attorneys by reviews, fees, and practice focus.

meridianlegal.com

Meridian Legal: Trusts & Estates

Full-service trusts and estates practice serving clients across Northern California.

Rank for what they type

Win the keywords your customers search on Google.

AI answers · AEO
Get recommended by AI

Show up when they ask ChatGPT, Perplexity, and AI Overviews.

Hatter agents run both, continuously.

Meet your marketing agents

They handle the entire search function, from strategy and research to writing, publishing, lead capture, and tracking.

SEO Agent

Analyzes live keyword data to find where you can rank, then writes and publishes the content that wins it.

AEO Agent

Mines the prompts your customers ask AI, spots where it recommends competitors, and creates the content that closes the gap.

The work runs itself.
You make the calls.

1
They learn your business
Your product, your customers, and how you show up in search today.
2
They scan for opportunities
Continuously, across keywords, competitors, and the prompts people ask AI.
3
They draft the content
Ready-to-publish pages built to rank and get recommended.
4
They review and publish
Approve, edit, or send it straight to your Hub.

Surface opportunities around the clock

Your agents scan your site, your competitors, and your market continuously for the gaps worth filling.

  • Keywords you're not winning yet
  • AI questions no one's answering
  • Terms trending before they're crowded

Keyword gaps found this week 12

living trust attorney san jose

1,900 searches/mo

meridianlegal.com#3
legalreviews.com#6
harborlaw.com (you)Not ranking

Suggested page

Living trust attorney in San Jose: cost and how to choose

impact

Read 123 pages on harborlaw.com and 4 documents you uploaded

What your agent learned

  • $1.2B in family assets placed in trust since 2003.

    Firm overview 2026.pdf
  • Estate Firm of the Year, Bay Area Legal Awards 2025.

    harborlaw.com/awards
  • $2,400 flat fee for a revocable trust, deed transfers included.

    harborlaw.com/pricing

Draft on-brand content that gets ranked and cited

Your agents research each topic and write a finished draft, fully optimized for Google and AI answers.

  • Grounded in your business. Your products, your customers, and your real expertise.
  • Written in your voice. Matched to your style and tone.
  • Credible by design. Pulled from your business context to demonstrate real E-E-A-T.

The Hub: a lead engine on your own domain

Hatter builds a resources section on your site, the Hub, and publishes finished pages to your sitemap that Google and AI search can find.

  • On your domain. No developers. No integrations. No subdomains.
  • Built to get found. Every page is fast, server-rendered, and optimized by default.
  • Made to match. Your style, your colors, your fonts.
  • Captures every lead. A call to action on every page.
  • Compounds over time. A library that keeps growing, ranking, and bringing in leads.

Works with every website.

WordPressWebflowFramerNext.jsNetlifyCustomWordPressWebflowFramerNext.jsNetlifyCustom

See exactly what's working

Leads, visitors, and AI visibility across your entire site.

  • Leads. Who's converting, and which pages bring them in.
  • Visitors. Traffic from Google and AI, page by page.
  • AI visibility. Where you're recommended, and where you're not.

Leads this month 34 ↑12

Sarah Mitchell profile picture

Sarah Mitchell

sarah.mitchell@gmail.com

Converted from

How to set up a living trust in California

via ChatGPT2h ago

You could build an agent.
Or hire ones that are already proven.

Hatter's agents are pre-built specialists, trained on a proven agency playbook and live data, already getting SEO and AI-search results and leads for real businesses.

Build-your-own tools
  • Blank canvas
  • Bring your own data and methodology
  • You hope it works
  • Potential results
Hatter SEO & AEO agents
  • Pre-built specialists
  • Trained on a proven agency playbook
  • A real track record
  • Results, fast

No integrations. No coding. No lead time. Just leads.

Strategy to published.
One platform.

Always on
SEO and AEO run continuously.
In your control
Nothing publishes until you approve it.
All in one
Strategy, SEO and AEO data, drafting, publishing, tracking.
A fraction of an agency
Agency-caliber output, no retainer.

Results that compound
month after month

Average results from Hatter customers.

11x
more visitors
BSCG
4.2x
AI visibility
Runway
2x
more leads
The Barry Law Firm
50%
leads from AI
Column Five Media

"We're in a market where getting found is the whole game. Hatter got us to the top of our category, and we beat our revenue targets doing it."

— Bunim Laskin, Founder & CEO, Swimply

Replace your SEO agency and your lead vendor.

$1,500/mo. Everything included: agents, content, publishing, lead capture, and tracking.

See pricing

Questions, answered

How is this different from hiring an SEO or AEO agency?
Hatter started as an agency. We took our own workflow and built agents to run it. You get the same caliber of strategy and content without the retainer. And, because the agents run continuously, opportunities get caught as they emerge rather than in a monthly or quarterly strategy.
Isn't this just another build-your-own agent tool?
No, you don't build anything. These are pre-built specialists, trained on a proven playbook, already producing SEO and AI-search results. You hire them, they learn your business, they run.
Why does this cost more than SEO tools?
Semrush and Surfer tell you what to do. You or a writer still have to do it. Between tools, a writer, and internal time, most teams publishing regularly are spending $2,000–4,000 a month. Hatter does the work.
Won't AI-written content sound generic, or get penalized by Google?
Every page is written in your voice, learned from your site and business context, and built to answer a specific question your buyers are actually asking. Google rewards helpful content regardless of how it's produced. You review and approve everything before it goes live.
How fast will I see results?
Search compounds, so the honest answer is months, not weeks. Our customers see meaningful gains in visitors, AI visibility, and leads within their first six months, and because the content lives on your domain those results keep building.
Do I need a developer or a new CMS?
No. Hatter publishes finished pages to your sitemap, on your own domain. There are no integrations, no subdomains, no need to get a web developer involved. Works alongside WordPress, Webflow, Framer, or a custom stack.
What about my existing site and technical SEO?
Every page Hatter publishes is technically optimized by default: millisecond-level fast, served from our global CDN, server-rendered, schema-marked and structured for AI parsing. We don't remediate your existing site, though we'll flag anything at the domain level holding results back.

Put your agents to work.

See the high-intent leads you’re missing from Google and AI search.

Free website audit