One price. The whole engine.
Agents, content, publishing, and leads. Everything your search marketing needs, included.
Free trial
See the agents work. Free.
$0
No card required
- Get an SEO and AEO audit
- See the first opportunities from your agents
Hatter
The whole engine, running for you.
$1,500 / mo
Billed monthly
Everything included:
- SEO and AEO agents, always on
- A proven strategy on live search data
- Content built from your business context, in your voice
- Published to your domain, no web devs
- Up to 30 leads a month
- Leads, visitors, and AI visibility, fully tracked
- Approval workflows to stay in control
Hatter Managed
A full-service agency, powered by Hatter's proprietary tooling.
$3,500 / mo
6-month minimum
Everything in Hatter, plus a team:
- A dedicated senior strategist to extend your team
- We develop strategy and review content
- Monthly strategy review of your results with your dedicated strategist
- We shape the plan around your business priorities
Strategy to published. One price.
No per-seat fees. No surprise line items. The whole engine is in the box.
Marketing agents
Specialized SEO and AEO agents running around the clock.
Content
Drafts grounded in your business, written in your voice. Never generic.
Publishing
Dedicated Hub. On your own domain. No developers. No integrations.
Lead capture
A call to action on every page. Leads land in your inbox.
Analytics
Leads, visitors, and AI visibility. All in one view.
Your control
Nothing goes live until you approve it.
A fraction of an agency.
Less than doing it yourself.
SEO alone: $2,000 to $4,000 a month. AEO costs more. Hatter does both.
| Feature | Hatter | SEO / AEO agency | Tools + a writer |
|---|---|---|---|
| Strategy & research | Included, continuous | Monthly / quarterly | You do it |
| Content written for you | Yes, in your voice | Yes, on retainer | Hire a writer |
| Publishing to your site | Yes, no dev | Sometimes | You do it |
| AI search (AEO) | Built in | $3,000+ add-on | Not covered |
| Lead capture | Every page | Separate vendor | Not covered |
| Typical monthly cost | $1,500 | $2,000–$6,000 | $2,000–$4,000 |
Results that compound
month after month
Results from Hatter customers.
11x
more visitors
BSCG
4.2x
AI visibility
Runway
2x
more leads
The Barry Law Firm
50%
leads from AI
Column Five Media
Questions, answered
Why pay for this instead of building my own agents?
The value isn't the agents, it's the methodology behind them. Hatter runs a proven SEO and AEO process on live keyword and proprietary AI-search data, refined across hundreds of published pages and improved continuously. Building and maintaining that yourself costs far more than $1,500 a month in engineering and time, and it still has to learn everything we already know.
Why does this cost more than SEO tools?
Semrush and Surfer provide the data. You still have to do the work. Between tools, a writer, and internal time, most teams publishing regularly are spending $2,000 to $4,000 a month. Hatter does the work.
How is this different from an agency retainer?
Hatter started as an agency, so you get the same caliber of strategy and content, but the agents run continuously instead of on a monthly or quarterly cycle, and you pay a flat $1,500 with no retainer or long-term contract.
What's the difference between Hatter and Hatter Managed?
With Hatter, you review and approve the work yourself. Hatter Managed is a full-service agency with a dedicated team that runs everything end-to-end with humans at every stage, and meets with you monthly to go over results and shape the plan around your priorities. It's best for larger teams with more complex, changing business priorities that need a true extension of their team.
Put your agents to work.
See the high-intent leads you’re missing from Google and AI search.
Free website audit