Updated October 1, 2026

Real results
for every business.

A look at the results we're driving for clients across technology, SaaS, legal, health, home services, franchises, marketplaces, executive training and marketing services.

Swimply logo

Swimply

B2C Marketplace9 months

“We’re in a market where getting found is the whole game. Hatter got us to the top of our category, and we beat our revenue targets doing it.”
— Bunim Laskin, Founder & CEO, Swimply
Swimply became the #1 brand AI recommends for renting a private pool, lifting its AI mention rate from 44% to 73%.
Read the full case study for Swimply
AI Answer Rank
#1
AI Mention Rate
+66%
Google Rank
+7.9spots
Traffic
+28,300%

Highlights

Average Google rank
Page 1
Recommended in AI answers
#1
CFO.ai (formerly Runway) logo

CFO.ai (formerly Runway)

B2B Financial Software12 months

“Hatter handles our AEO strategy, execution, and measurement in one place. We know what to target, it gets done faster, and we can see exactly what’s driving results.”
— Juliana Freitas, Head of Marketing, Runway
Runway went from barely mentioned to the top AI pick for “best modern FP&A platform for fast-growing startups,” growing its AI mention rate 500% and building $240K+ a year in organic traffic value.
Read the full case study for CFO.ai (formerly Runway)
AI Answer Rank
#7
AI Mention Rate
+500%
Google Rank
+15.3spots
Traffic
+800%

Highlights

Annual traffic value of organic clicks
$240k+/yr
Average Google rank
Page 1
The Barry Law Firm logo

The Barry Law Firm

B2C Legal Services2 months

“Within two months of working with Hatter, we moved into the top AI recommendations for our practice area. In an industry this competitive, that’s translated directly into new leads.”
— Brooke Janousek, CMO, The Barry Law Firm
Within two months, The Barry Law Firm moved into the top AI recommendations for California lemon law, winning 40 new AI answers it had never appeared in before.
Read the full case study for The Barry Law Firm
AI Answer Rank
#2
AI Mention Rate
+287%
Google Rank
+11.4spots
Traffic
+600%

Highlights

Annual traffic value of organic clicks
$320k+/yr
BSCG logo

BSCG

B2B Health & Wellness3 months

In three months, Hatter content grew to drive 81% of BSCG’s Google traffic, and BSCG now ranks #5 in AI answers on supplement certification.
Read the full case study for BSCG
AI Answer Rank
#5
Google Rank
+1.5spots
Traffic
+4,500%

Highlights

Hatter pages’ share of website traffic
81%
Average Google rank
Page 1
Portrait Care logo

Portrait Care

B2B Health & Wellness6 months

Portrait Care quadrupled its AI mention rate in six months, and traffic from AI grew 950% as med spa owners found it through the questions they ask ChatGPT and Google.
Read the full case study for Portrait Care
AI Answer Rank
#4
AI Mention Rate
+294%
Google Rank
+2.2spots
Traffic
+5,800%

Highlights

Average Google rank
Page 1
Increase in traffic from AI
+950%
Janicek Performance Group logo

Janicek Performance Group

B2B Executive Training5 months

In five months, Janicek Performance Group quadrupled its AI mention rate and now competes head-to-head with the biggest brands when leaders search in AI for an executive communication coach.
Read the full case study for Janicek Performance Group
AI Answer Rank
#3
AI Mention Rate
+305%
Google Rank
+0.7spots
Traffic
+430%

Highlights

Average Google rank
Page 1
Increase in traffic from AI
+205%
Transcend logo

Transcend

B2B Technology3 months

In three months, Transcend nearly doubled its presence in AI answers on data privacy and AI governance, climbing to #3 in a category led by large incumbents.
Read the full case study for Transcend
AI Answer Rank
#3
AI Mention Rate
+80%
Google Rank
+4.7spots

Highlights

Average Google rank
Page 1
Occuspace logo

Occuspace

B2B/B2G Hardware11 months

Occuspace grew its AI mention rate 331% and now appears in every AI answer in its core market.
Read the full case study for Occuspace
AI Answer Rank
#4
AI Mention Rate
+331%
Google Rank
+7.2spots
Traffic
+180%
Column Five logo

Column Five

B2B Marketing Agency8 months

Column Five became a top-6 content marketing agency in AI answers across the US, and Hatter created content now drives 37% of its website traffic.
Read the full case study for Column Five
AI Answer Rank
#6

Highlights

Hatter pages’ share of website traffic
37%
Content marketing agencies in US AI answers
Top 6

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