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Case Study
BSCG (Banned Substances Control Group) logo

20 Years of Industry Authority With No Organic Traffic from Google or AI Search. Here's What Changed.

Search Engine impressions in 90 days
+3,652%
Search Engine impressions in 90 days
Traffic lift in 90 days
+851%
Traffic lift in 90 days
AI search visibility for top AI queries
90%
AI search visibility for top AI queries
rankings across all pages
Top 10
rankings across all pages
Challenge

Complete Invisibility in Organic Search.

BSCG (Banned Substances Control Group) is the gold standard in third-party supplement certification. Trusted by the NIH, UFC, and the NBA. Operating in 70+ countries. And completely invisible in organic search. Most agencies would have sold them a site audit and a six-month technical overhaul. We didn't.

Solution

Audited Their Audience, Not Their Site.

Instead of auditing their site technicals, we audited their audience. Supplement, nutraceuticals brands, and athletes. Each with specific questions and high-intent searches across Google and AI chatbots. We then mapped content to their most pressing questions, so that BSCG could be the answer. Hatter's SEO and AEO content marketing now accounts for 78% of BSCG's website traffic, with 19 pages consistently cited in AI answers across ChatGPT, Gemini and more.

Be the Brand AI Recommends

We’ll help you show up first—in Google, ChatGPT, and beyond.

Real brands. Real organic growth.