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Column Five became a top-6 content marketing agency in AI answers across the US, and Hatter created content now drives 37% of its website traffic.
Challenge
Column Five is a creative agency known for data storytelling, video, and B2B content. It competes with 16 tracked agencies that have been around for decades. Many have spent years building content engines and investing in SEO. When marketers asked AI which content agency to hire, Column Five needed to stay front and center.
Results
Hatter developed optimized content aimed at the questions agency buyers ask: which agencies specialize in SaaS, thought leadership, and explainer videos. Column Five now ranks #6 among 16 agencies.
On Google, Hatter content now drives 52% of site impressions and 37% of site clicks.
Highlights
| Highlight | Result |
|---|---|
| AI rank among 16 content agencies | #6 in the US |
| Share of site traffic from Hatter content | 37% |
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