From Word of Mouth to Organic Momentum: Runway’s SEO Transformation with Hatter.
- increase in ChatGPT visibility
- 5×
- increase in ChatGPT visibility
- traffic increase over 3 months
- +73%
- traffic increase over 3 months
- annual value of organic traffic (CPC of terms)
- $240k+
- annual value of organic traffic (CPC of terms)
“Hatter has streamlined how we create and measure our AEO content. They help us identify what drives traffic, to optimize faster, and clearly see what’s performing, without needing multiple tools or guesswork.”
Expensive paid ads, and growth capped by word of mouth.
Runway is a fast-growing startup competing in a software market dominated by long-established players with deep brand awareness and years of SEO investment. Paid ads proved prohibitively expensive—with CPCs ranging from $40 to $60—making them an unsustainable growth channel. Early traction came from the founder’s reputation and network, but the Runway team was ready to build something larger than word of mouth.
Turn the website into an organic growth engine.
Hatter transformed Runway’s website into an organic growth engine. Our strategy focused on training LLMs to understand Runway’s strengths by developing targeted content around product features, use cases, and competitor comparisons—helping the brand surface in AI search mentions and citations throughout the buyer journey. We then built educational content to improve search rankings, including resources and FAQs tailored for the financial analyst community. From the first month, the team saw consistent ROI from content and optimization.
We’ll help you show up first—in Google, ChatGPT, and beyond.
Real brands. Real organic growth.