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Be the First Answer

When Your Customer Searches

SEO and AI optimization powered by experts and tech, for faster results and total visibility.

Future-proof your business

Expert led plans start at $2500

Join the Businesses Getting Found First

Be the First Answer

When Your Customer Searches

SEO and AI optimization powered by experts and tech, for faster results and total visibility.

Future-proof your business

Expert led plans start at $2500

Join the Businesses Getting Found First

Be the First Answer

When Your Customer Searches

SEO and AI optimization powered by experts and tech, for faster results and total visibility.

Future-proof your business

Expert led plans start at $2500

Join the Businesses Getting Found First

Own Search

—Everywhere It Happens

From Google to AI, we make sure you show up.

Own Search

—Everywhere It Happens

From Google to AI, we make sure you show up.

Own Search

—Everywhere It Happens

From Google to AI, we make sure you show up.

Optimized for the Future

We fine-tune your site for both traditional SEO and AI-powered search, so you're found wherever people ask.

Content That Wins—Twice

High-quality content your customers care about, written to rank on Google and get picked up by AI answers.

Always Fresh, Always Visible

Our AI and experts keep watch 24/7—updating your content and tuning your site so you stay on top, everywhere people search.

Optimized for the Future

We fine-tune your site for both traditional SEO and AI-powered search, so you're found wherever people ask.

Content That Wins—Twice

High-quality content your customers care about, written to rank on Google and get picked up by AI answers.

Always Fresh, Always Visible

Our AI and experts keep watch 24/7—updating your content and tuning your site so you stay on top, everywhere people search.

Optimized for the Future

We fine-tune your site for both traditional SEO and AI-powered search, so you're found wherever people ask.

Content That Wins—Twice

High-quality content your customers care about, written to rank on Google and get picked up by AI answers.

Always Fresh, Always Visible

Our AI and experts keep watch 24/7—updating your content and tuning your site so you stay on top, everywhere people search.

What We Handle

So you don’t have to

What We Handle

So you don’t have to

What We Handle

So you don’t have to

Search-Backed Strategy

We tap into real-time SEO and AI data to build a custom plan that gets you found—on Google and in AI answers.

Search-Backed Strategy

We tap into real-time SEO and AI data to build a custom plan that gets you found—on Google and in AI answers.

Search-Backed Strategy

We tap into real-time SEO and AI data to build a custom plan that gets you found—on Google and in AI answers.

Content That Scales with You

Fast, high-quality content powered by AI and refined by experts. Built to rank, built to convert.

Content That Scales with You

Fast, high-quality content powered by AI and refined by experts. Built to rank, built to convert.

Content That Scales with You

Fast, high-quality content powered by AI and refined by experts. Built to rank, built to convert.

Smarter Optimization

Our tech finds what’s falling behind. We rewrite and refresh it—so your site keeps climbing.

Smarter Optimization

Our tech finds what’s falling behind. We rewrite and refresh it—so your site keeps climbing.

Smarter Optimization

Our tech finds what’s falling behind. We rewrite and refresh it—so your site keeps climbing.

Search is changing fast.

We help you lead the shift.

Modern SEO,

Made Easy

Real experts. Full visibility. Built for Google and AI search.

Modern SEO,

Made Easy

Real experts. Full visibility. Built for Google and AI search.

Modern SEO,

Made Easy

Real experts. Full visibility. Built for Google and AI search.

Future-Ready Optimization

We get you found on Google, ChatGPT, Gemini, and more—wherever your customers are searching.

Future-Ready Optimization

We get you found on Google, ChatGPT, Gemini, and more—wherever your customers are searching.

Future-Ready Optimization

We get you found on Google, ChatGPT, Gemini, and more—wherever your customers are searching.

Always-On Optimization

Our tech monitors your site 24/7 to flag outdated or underperforming content—then our experts step in to refresh and re-optimize it, keeping you visible and competitive.

Always-On Optimization

Our tech monitors your site 24/7 to flag outdated or underperforming content—then our experts step in to refresh and re-optimize it, keeping you visible and competitive.

Always-On Optimization

Our tech monitors your site 24/7 to flag outdated or underperforming content—then our experts step in to refresh and re-optimize it, keeping you visible and competitive.

Speed, Scale, and Quality

AI powers the process, expert writers guide every step—so you get fast, high-quality content that is optimized for search results.

Speed, Scale, and Quality

AI powers the process, expert writers guide every step—so you get fast, high-quality content that is optimized for search results.

Speed, Scale, and Quality

AI powers the process, expert writers guide every step—so you get fast, high-quality content that is optimized for search results.

Radical Transparency

You’ll work directly with a top SEO strategist who keeps you informed, while your dashboard shows everything we’re doing, when we’re doing it, and what’s driving growth.

Radical Transparency

You’ll work directly with a top SEO strategist who keeps you informed, while your dashboard shows everything we’re doing, when we’re doing it, and what’s driving growth.

Radical Transparency

You’ll work directly with a top SEO strategist who keeps you informed, while your dashboard shows everything we’re doing, when we’re doing it, and what’s driving growth.

Founded by Operators.

Focused on Results.

Founded by Operators.

Focused on Results.

Founded by Operators.

Focused on Results.

We started Hatter because search is changing—and most businesses are falling behind. With AI reshaping how people find answers, we saw a chance to build something better.

I’m Jenna, a CMO who’s helped scale brands like Uber. Peter’s a CTO and product builder who’s led growth tools at Deliveroo and Microsoft. Together, we set out to rethink SEO for the AI era.

Now we’re a team of SEO experts, engineers, and strategists using smart tools and human insight to help businesses show up first—wherever people search.

Jenna Hannon

CMO

Peter Holc

CTO

Working with industry-recognized brands

Jenna Hannon

CMO

Peter Holc

CTO

For SEO Pros & In-House Content Teams

The AI,

Search Platform

Built to scale your work, Hatter automates SEO and AI search optimization—so you move faster and impress every client.

For SEO Pros & In-House Content Teams

The AI,

Search Platform

Built to scale your work, Hatter automates SEO and AI search optimization—so you move faster and impress every client.

For SEO Pros & In-House Content Teams

The AI,

Search Platform

Built to scale your work, Hatter automates SEO and AI search optimization—so you move faster and impress every client.

Instant Diagnostics

Drop in a site and get clear, actionable insights to shape your content and technical strategy.

AI-Powered Content Workflows

Always On Optimization

Reporting That Runs Itself

Instant Diagnostics

Drop in a site and get clear, actionable insights to shape your content and technical strategy.

AI-Powered Content Workflows

Always On Optimization

Reporting That Runs Itself

Instant Diagnostics

Drop in a site and get clear, actionable insights to shape your content and technical strategy.

AI-Powered Content Workflows

Always On Optimization

Reporting That Runs Itself

Get a free SEO and AEO audit

Are you an SEO freelancer looking for more clients?

Become a partner

Hatter is my secret weapon. It’s so effective that I don’t want other marketers to know about it.
Brett Bacon
Owner, Clicky Marketing
Hatter has streamlined our content and SEO efforts. We spend less time and get better results.
Kristen Davis
Head of Marketing, FORM Kitchens
Within a month, our search impressions more than doubled with Hatter’s AI content tools.
Stephanie Golik
Founder, Frontflip
Hatter is my secret weapon. It’s so effective that I don’t want other marketers to know about it.
Brett Bacon
Owner, Clicky Marketing
Hatter has streamlined our content and SEO efforts. We spend less time and get better results.
Kristen Davis
Head of Marketing, FORM Kitchens
Within a month, our search impressions more than doubled with Hatter’s AI content tools.
Stephanie Golik
Founder, Frontflip
Hatter is my secret weapon. It’s so effective that I don’t want other marketers to know about it.
Brett Bacon
Owner, Clicky Marketing
Hatter has streamlined our content and SEO efforts. We spend less time and get better results.
Kristen Davis
Head of Marketing, FORM Kitchens
Within a month, our search impressions more than doubled with Hatter’s AI content tools.
Stephanie Golik
Founder, Frontflip
Hatter is my secret weapon. It’s so effective that I don’t want other marketers to know about it.
Brett Bacon
Owner, Clicky Marketing
Hatter has streamlined our content and SEO efforts. We spend less time and get better results.
Kristen Davis
Head of Marketing, FORM Kitchens
Within a month, our search impressions more than doubled with Hatter’s AI content tools.
Stephanie Golik
Founder, Frontflip

Hatter is my secret weapon. It’s so effective that I don’t want other marketers to know about it.
Brett Bacon
Owner, Clicky Marketing
Hatter has streamlined our content and SEO efforts. We spend less time and get better results.
Kristen Davis
Head of Marketing, FORM Kitchens
Within a month, our search impressions more than doubled with Hatter’s AI content tools.
Stephanie Golik
Founder, Frontflip
Hatter is my secret weapon. It’s so effective that I don’t want other marketers to know about it.
Brett Bacon
Owner, Clicky Marketing
Hatter has streamlined our content and SEO efforts. We spend less time and get better results.
Kristen Davis
Head of Marketing, FORM Kitchens
Within a month, our search impressions more than doubled with Hatter’s AI content tools.
Stephanie Golik
Founder, Frontflip
Hatter is my secret weapon. It’s so effective that I don’t want other marketers to know about it.
Brett Bacon
Owner, Clicky Marketing
Hatter has streamlined our content and SEO efforts. We spend less time and get better results.
Kristen Davis
Head of Marketing, FORM Kitchens
Within a month, our search impressions more than doubled with Hatter’s AI content tools.
Stephanie Golik
Founder, Frontflip
Hatter is my secret weapon. It’s so effective that I don’t want other marketers to know about it.
Brett Bacon
Owner, Clicky Marketing
Hatter has streamlined our content and SEO efforts. We spend less time and get better results.
Kristen Davis
Head of Marketing, FORM Kitchens
Within a month, our search impressions more than doubled with Hatter’s AI content tools.
Stephanie Golik
Founder, Frontflip

Hatter is my secret weapon. It’s so effective that I don’t want other marketers to know about it.
Brett Bacon
Owner, Clicky Marketing
Hatter has streamlined our content and SEO efforts. We spend less time and get better results.
Kristen Davis
Head of Marketing, FORM Kitchens
Within a month, our search impressions more than doubled with Hatter’s AI content tools.
Stephanie Golik
Founder, Frontflip
Hatter is my secret weapon. It’s so effective that I don’t want other marketers to know about it.
Brett Bacon
Owner, Clicky Marketing
Hatter has streamlined our content and SEO efforts. We spend less time and get better results.
Kristen Davis
Head of Marketing, FORM Kitchens
Within a month, our search impressions more than doubled with Hatter’s AI content tools.
Stephanie Golik
Founder, Frontflip
Hatter is my secret weapon. It’s so effective that I don’t want other marketers to know about it.
Brett Bacon
Owner, Clicky Marketing
Hatter has streamlined our content and SEO efforts. We spend less time and get better results.
Kristen Davis
Head of Marketing, FORM Kitchens
Within a month, our search impressions more than doubled with Hatter’s AI content tools.
Stephanie Golik
Founder, Frontflip
Hatter is my secret weapon. It’s so effective that I don’t want other marketers to know about it.
Brett Bacon
Owner, Clicky Marketing
Hatter has streamlined our content and SEO efforts. We spend less time and get better results.
Kristen Davis
Head of Marketing, FORM Kitchens
Within a month, our search impressions more than doubled with Hatter’s AI content tools.
Stephanie Golik
Founder, Frontflip

FAQ

Does Hatter cover both LLM-powered Search and SEO?

Yes. We’re experts in both LLM-powered Search and SEO. Every package includes AI Search visibility and traditional SEO, so your brand appears everywhere your customers are looking.

Does Hatter cover both LLM-powered Search and SEO?

Yes. We’re experts in both LLM-powered Search and SEO. Every package includes AI Search visibility and traditional SEO, so your brand appears everywhere your customers are looking.

Does Hatter cover both LLM-powered Search and SEO?

Yes. We’re experts in both LLM-powered Search and SEO. Every package includes AI Search visibility and traditional SEO, so your brand appears everywhere your customers are looking.

What is LLM-powered Search, and how is it different from SEO?