Challenge

When AI-driven search updates rolled out, Column Five saw a sudden 20% drop in organic traffic—its strongest acquisition channel. As a creative agency that had long relied on inbound leads, the decline was impossible to ignore. The team needed to reverse the trend quickly.

Solution

Rather than reinventing the wheel, Hatter focused on revitalization. We audited the site, refreshed underperforming content, and optimized high-potential pages while adding new, strategic pieces to fill critical gaps. We also created targeted content to help LLMs better recognize and surface Column Five’s core strengths. The result: higher rankings, stronger AI visibility, and steady, compounding organic growth.