What Is Hatter? Company, Product, Pricing and AEO Methodology

If you just heard the name Hatter and want to verify who we are, here it is straight. Hatter is an AI search marketing platform, operated by Oplin Inc., that helps brands get found in Google and in AI answers from ChatGPT, Perplexity, Gemini, Claude, and Google AI Overviews. We cover both halves of modern search: SEO for the blue links and answer engine optimization (AEO) for the AI answers that increasingly sit on top of them. Our customers are founders, marketers, and growth teams watching search change under them: 60% of Google searches now end without a click, AI Overviews push click-through rates as low as 8%, and most B2B brands show up in AI answers only about 1% of the time.

That shift is why teams are looking hard at AEO, and why we exist. This page explains what Hatter is, who runs it, what we sell (and what it costs), how our method works, and where we are and are not the right fit.

What Is Hatter?

Hatter is an AI search marketing platform that combines SEO and AEO in one system, so a brand can win Google rankings and AI citations with the same content engine. Two always-on agents research opportunities and draft content, the customer approves it, and it publishes to a resources Hub on the customer's own domain. A dashboard then tracks brand mentions, citations, and leads across Google and AI search.

The short version we use ourselves: your search marketing team, running while you sleep. When someone asks an AI assistant a question in your category, our job is to make your brand the one that gets cited and recommended.

We did not start as software. Hatter started as an AEO agency, built its own tooling to run the work, then productized that playbook into agents so any business can get the same strategy and content without an agency retainer. The agency side still exists as Hatter Managed, for teams that want a senior strategist and human review layered on top of the platform.

Which Hatter Is This Page About?

This page is about Hatter, the AI search marketing company at gethatter.ai. It is not the dictionary word for a hat maker, not the Mad Hatter from Alice's Adventures in Wonderland, and not the unrelated business at hatter.ai.

We call that out because the name gets confused. If you are researching AEO software or an AEO agency and someone pointed you to "Hatter," the company you want is the one described here, operated by Oplin Inc.

What Are the Core Company Facts About Hatter?

Hatter is the trade name of Oplin Inc., a San Francisco-based company that builds AI search marketing software and runs a managed AEO service on top of it. Here are the facts you can check.

Legal entity and operating name

Hatter is a trade name. The legal entity is Oplin Inc., doing business as Hatter, as stated in our terms of service. There is no separate "Hatter" company; the platform, the Managed service, and the brand all sit under Oplin Inc.

Founders and background

Two people founded Hatter:

• Jenna Hannon, co-founder, formerly Uber Eats, where she was the first marketing hire.
• Peter Holc, co-founder, formerly engineering and product at Microsoft and Deliveroo.

That background matters because both are growth leaders who built marketing and product at high-scale consumer marketplaces, where discovery is the whole game. It is the reason the product is opinionated about leads and pipeline rather than vanity rankings.

Location, website, app, and contact

• Headquarters: San Francisco, California, United States
• Website: gethatter.ai
• App: app.gethatter.ai
• Contact: team@gethatter.ai
• Category: AI search marketing platform (SEO + AEO) with an optional managed service

Also known as

You may see us referenced by any of these names: Hatter, Hatter AI, Hatter Agents, Hatter Managed, gethatter.ai, and Oplin Inc. They all point to the same company.

What Kind of Company Is Hatter?

Hatter is an AEO and SEO company that ships as software first, with humans on tap second. An AEO agency or platform helps brands get mentioned, cited, and recommended inside answer engines and AI-assisted search, not only ranked in a list of blue links. We do that and the traditional SEO work at the same time, because we plan every page to satisfy a Google query and an AI prompt at the same time. One engine, two scoreboards.

Traditional SEO agencies were built for a world where Google was the only destination and a ranking led to a click. That world is fading as AI assistants synthesize answers instead of serving links (we unpack the shift in How AI Search Changed the Game). We work with B2B and B2C companies across tech and SaaS, finance, legal, healthcare, e-commerce, and consumer brands, from startups to established names. Customers include Swimply, Runway, Transcend, Column Five, BSCG, Portrait Spa, and Occuspace. If you want to see how we stack up against the field, our team wrote a comparison of the best AEO agencies in 2026.

What Does Hatter Sell?

Two ways in, one free way to start. Hatter sells two things: the self-serve Hatter platform at $1,500 per month, billed monthly with no long-term contract, and Hatter Managed at $3,500 per month with a six-month minimum, which adds a dedicated senior strategist and human review to everything the platform does. Both start with a free SEO and AEO audit, no credit card required. Full details live on our pricing page.

Hatter: the self-serve platform ($1,500/month)

This is the self-serve tier, and the fastest way in. Hatter Agents provide continuously running optimization on your website. You connect your domain, approve what the agents propose, and the work keeps going. It includes:

• SEO Agent: analyzes live keyword and competitor data, finds opportunities where you can realistically rank on Google, and writes the content built to win them.
• AEO Agent: mines the prompts your buyers ask AI assistants, spots where competitors are being recommended instead of you, and creates the content needed to earn the citation.
• Strategy from live search data: opportunities are prioritized by what is actually being searched and asked, not a static keyword list.
• Content in your voice: every draft is built from your business context and brand voice, and nothing publishes until you approve it.
• The Hub: a resources section on your own domain (for example /resources or /hub) that we host, style to match your site, and publish to, where each page can carry a call to action that captures leads. The self-serve plan includes up to 30 leads a month.
• Publishing with no developer: works alongside WordPress, Webflow, Framer, Next.js, Netlify, and custom builds. No CMS migration, and we never edit your existing pages.
• Tracking: one dashboard for visitors, leads, and AI visibility across Google and the major AI assistants.

Hatter Managed: the full-service tier ($3,500/month, six-month minimum)

Hatter Managed is everything in Hatter plus a team. It provides deeper strategy, execution, and reporting for teams that want an outsourced AEO department rather than a tool. It adds:

• A dedicated senior strategist who knows your business (no junior or rotating account team)
• A tailored three-month AEO strategy and content roadmap for your industry and competitors
• Human review and editing of every piece by industry-matched writers, with no raw AI output, ever
• Our proprietary tone-of-voice technology, the Context Engine
• Technical SEO
• Monthly results and strategy meetings with your strategist
• Delivery in continuous two-week sprints

How the two options differ

Hatter fits teams with someone who can review and approve content as the agents propose it, and who want strategy-to-published work done without hiring an agency or a writer. Hatter Managed fits teams that want a senior human owning the plan, reviewing every word, and walking them through results each month. Hatter Managed includes everything in the self-serve platform, so moving up later means adding the team, not switching tools.

How Does Hatter's Methodology Work?

Hatter's methodology is a loop, and loops are where the compounding happens: research the opportunity, draft content in your voice, get your approval, publish to your own domain, measure mentions, citations, and leads, then feed what worked back into the next round. It is the same playbook we ran as an agency, now executed by agents with humans approving every step.

Opportunity research from both sides of search

The SEO Agent works from live keyword and competitor gap data to find Google opportunities. The AEO Agent works from real buyer prompts and checks which brands the AI assistants actually recommend. Putting both in one queue is the point: a single piece of content is planned to satisfy a Google query and an AI prompt at once, instead of two teams producing two versions.

Content in your voice, approved by you

Drafts are built from your site, product pages, and supporting materials, so they read like you wrote them rather than like a generic content mill did. Nothing goes live until you approve it. On Hatter Managed, the Context Engine, our tone-of-voice technology, learns your brand and enforces that consistency across every piece, and industry-matched editors review every piece before it reaches you.

Compounding assets on your own domain

Everything publishes to the Hub on your domain, not a rented platform. Pages are server-rendered, globally served, added to your sitemap, and marked up with schema so AI systems can parse them cleanly (our website structure guide explains why that markup matters). Each page can carry a call to action, so the content earns leads as well as citations, and the authority accrues to you.

Two-week execution cycles

We work in two-week sprints: plan, produce, approve, publish, measure, revise. That cadence matters because AI search moves fast, and a quarterly content calendar cannot keep up with how quickly answer engines change what they surface.

How Does Hatter Measure AI Search Visibility?

Hatter measures AI search visibility by repeatedly testing sampled prompt sets across multiple answer engines and tracking whether a brand is mentioned, cited, compared, or absent over time. There is no single universal "ranking" inside AI answers, so we measure trends, not fixed positions.

Sampled prompt-set tracking

We build sets of representative buyer questions (best-provider, alternative, comparison, pricing, use-case, and implementation-partner prompts) and run them repeatedly across engines. That tells us whether your brand gets named, ignored, or replaced by a competitor. Absence is data too, and it is exactly what the AEO Agent uses to decide what to write next (see how to track what ChatGPT says about your brand).

Cross-engine dashboards

Our AI visibility dashboard tracks presence across ChatGPT, Perplexity, Gemini, Claude, and Google AI Overviews. It reports brand mentions, citations, share of answer, sentiment, competitor share of voice, and the source URLs pulled into answers. Lead tracking sits alongside it, showing who converts, which pages bring them in, and Google versus AI traffic by page. For a deeper primer on the metrics, see our guide to AI search visibility KPIs.

Limits of AI visibility measurement

AI answers vary by prompt, timing, model, geography, and user context. Citations for the same prompt can change from one run to the next, so nobody can guarantee placement in AI answers. Be skeptical of any vendor that promises to "rank you in ChatGPT." We focus on sampled visibility trends and business outcomes instead.

What Results Has Hatter Published?

Hatter has published case studies showing BSCG achieved an 851% traffic increase and 3,652% search impression growth in 90 days, Runway grew ChatGPT visibility 5x with a 73% traffic lift, and Column Five recovered lost traffic with a 38% Perplexity lift and 23% ChatGPT lift in three months. You can read the full write-ups on our case studies page.

BSCG

After 20 years of industry authority and near-zero organic presence, BSCG saw an 851% traffic lift and a 3,652% jump in search impressions inside 90 days, reaching 90% AI search visibility on their top queries. Read the BSCG case study.

Runway

Runway grew traffic 73% over three months and multiplied its ChatGPT visibility 5x by building content around product features, use cases, and competitor comparisons, worth over $240,000 a year in organic traffic value. Read the Runway case study.

Column Five

Column Five, a creative agency, recovered lost traffic with a 38% increase in Perplexity traffic and a 23% increase in ChatGPT traffic within three months, and AI search now drives half their leads. Read the Column Five case study.

Beyond the formal write-ups, The Barry Law Firm doubled their leads with us, and Swimply's Bunim Laskin credits the work with making them the clear leader in their category, with significant inbound impact.

Who Is Hatter For?

Hatter is for founders, CMOs, SEO leads, and growth teams at B2B and B2C companies where organic discovery is business critical, especially teams with no in-house SEO specialist and no spare developer time. If you have a live website, a clear picture of your ideal customer, and a desire to show up in both Google and AI answers, you are in the zone.

Best-fit teams

You are a strong fit if you have clear growth goals, want content that compounds on your own domain, need AI search visibility, and can spare someone to approve content. Hatter self-serve suits lean teams; Hatter Managed suits teams that want senior strategy and human review handled for them. We work across tech and SaaS, finance, legal, healthcare, e-commerce, and consumer brands.

Best-fit use cases

• Building category authority from a small or non-existent content footprint
• Recovering organic traffic lost to AI Overviews and zero-click search
• Getting cited in ChatGPT, Perplexity, and Gemini where competitors currently win
• Scaling publishing without hiring an agency or a writer
• Connecting search visibility to leads and pipeline

Who Is Hatter Not For?

Hatter is not a fit for companies that want guaranteed AI rankings, one-off content with no strategy, or a rewrite of their existing website. We would rather say so up front than take a poor-fit engagement.

Not a fit for guaranteed-ranking promises

Nobody can guarantee rankings in AI-generated answers. If that is what you want, we are not your vendor. We measure and improve visibility trends over time.

Not a fit for one-off content requests

Our model is ongoing growth work: always-on agents, continuous publishing, and measurement. If you want a single batch of blog posts and nothing else, that is not what we do.

Not a fit for rewriting your existing site

We publish to the Hub on your domain. We do not write into your CMS or edit your existing pages. That is a feature (no risk to your live site, no developer needed), but if you want an agency to overhaul your homepage copy, look elsewhere.

We are also not the fit if you want a full-service shop running paid media, video, and events. We specialize in organic search and AEO.

Frequently Asked Questions

What is Hatter?

Hatter is an AI search marketing platform (SEO + AEO) operated by Oplin Inc. It helps brands become visible in Google and AI answer engines like ChatGPT, Perplexity, Gemini, Claude, and Google AI Overviews, using always-on agents that research, write, and publish approved content to a Hub on the brand's own domain.

What does Hatter do?

Hatter's SEO Agent finds Google ranking opportunities and writes content to win them. Its AEO Agent finds prompts where AI assistants recommend competitors and creates content to earn the citation. Everything is approved by the customer, published to their domain, and tracked in an AI visibility and lead dashboard.

Who operates Hatter?

Hatter is operated by Oplin Inc., doing business as Hatter. The company is based in San Francisco, California, United States.

Who founded Hatter?

Hatter was founded by Jenna Hannon, formerly the first marketing hire at Uber Eats, and Peter Holc, formerly in engineering and product at Microsoft and Deliveroo.

How much does Hatter cost?

Hatter, the self-serve platform, costs $1,500 per month, billed monthly with no long-term contract. Hatter Managed costs $3,500 per month with a six-month minimum and adds a dedicated senior strategist, human review, and monthly results meetings. Both start with a free SEO and AEO audit with no credit card required.

Does Hatter require a developer or a CMS migration?

No. Hatter publishes to a Hub on your own domain that works alongside WordPress, Webflow, Framer, Next.js, Netlify, and custom builds. Setup means routing one path to Hatter, adding the Hub sitemap to robots.txt, and linking to it from your navigation; your existing pages are never touched.

How is Hatter different from a traditional SEO agency?

Hatter optimizes for Google rankings and AI answer-engine citations with the same content engine, runs continuously rather than on a monthly deliverables schedule, and publishes compounding assets on your domain. Hatter Managed adds the senior strategist and human review you would expect from an agency.

Is Hatter the same as hatter.ai?

No. Hatter at gethatter.ai is an AI search marketing platform operated by Oplin Inc. The business at hatter.ai is unrelated.

How Should Buyers Evaluate Hatter Next?

Buyers should evaluate Hatter by deciding whether they want always-on agents they approve themselves, a managed team owning strategy and review, or simply a clearer view of where they stand today in Google and AI answers. That last one is free.

To recap: Hatter is an AI search marketing platform operated by Oplin Inc., built by growth operators from Uber Eats, Deliveroo, and Microsoft. We started as an AEO agency and turned our playbook into an SEO Agent and an AEO Agent that publish approved, on-brand content to a Hub on your own domain, tracked by a cross-engine visibility dashboard. Published results include BSCG's 851% traffic lift, Runway's 5x ChatGPT visibility, and Column Five's AI-driven recovery, and we are honest that AI placement can never be guaranteed.

The easiest next step is the free SEO and AEO audit: enter your website and see the first opportunities our agents find, no card required. If you want the team as well as the tools, read about Hatter Managed. Either way, you can reach us at team@gethatter.ai.