By 2025, organic search will drive 53% of all website traffic (Fire Us Marketing). That means more than half of your visitors come from SEO efforts.
Here’s what you need to know:
Over 99% of searchers never click past page one (SE Ranking). If you’re not ranking high, you’re missing out on most of the traffic.
Large language models (LLMs) like ChatGPT are changing how people search, but SEO still drives massive traffic. Estimates show LLM-driven queries could account for up to 30% of search traffic soon.
Combining SEO with LLM optimization boosts your visibility across traditional search and AI-powered platforms.
Your ranking directly impacts your traffic and success. Focus on SEO to capture the majority of organic visitors and prepare for the growing influence of LLMs in search behavior.
Here’s what we’ll cover:
What a tailored SEO growth plan looks like
The key pillars of SEO success
How to adapt for AI and GEO targeting
Building strong E-E-A-T authority
Tracking the right metrics
Ready-to-use templates for every industry
Let’s get started.
What’s a Tailored SEO Growth Plan? Here’s Why It Wins
A tailored SEO growth plan matches your SEO moves with your business goals, your audience, and your competition. Unlike generic SEO, it focuses on your unique market spot, customer habits, and limits.
Generic SEO flops because it skips context. It tells you to “create more blog posts” without looking at what your audience actually wants.
Precise audience targeting—your content lines up with their search intent and customer journey.
Smart resource use—zero time wasted on work that doesn’t move the needle.
Scalable ROI—SEO results compound as your site grows.
For example, an e-commerce brand selling outdoor gear worked with a generic agency. The agency pumped broad keywords like "camping equipment." After six months, almost no traffic growth. So they switched to a tailored plan, targeting long-tail keywords: "ultralight backpacking tent under 2 pounds" and "best hiking boots for wide feet." In eight months, orders exploded by 2033% and sales jumped 3264%.
Get the Basics Down: Core Elements in Every Custom SEO Plan
Start with a rock-solid technical foundation. Your site has to match Google’s minimum standards before you even think about content strategy.
Run a deep technical SEO audit. Use Google PageSpeed Insights to check site speed.
Optimize for Core Web Vitals: Largest Contentful Paint under 2.5s, First Input Delay under 100ms, Cumulative Layout Shift under 0.1.
Make your site mobile-responsive—Google ranks mobile-first.
Test crawlability—review robots.txt and your XML sitemap.
Map keyword research to real customer personas. Don’t only pick high-volume keywords—find long-tails that hit your audience’s needs and intent.
Use competitor gap analysis to spot open opportunities—look for keywords where competitors rank on page 2 or 3 for quick wins.
Write strong meta titles and descriptions with target keywords.
Structure content with clear H2s and H3s.
Link between related pages inside your site.
Add schema markup so Google understands your content.
LLMs and GEO Are Changing SEO—Here’s How to Adapt
Large language models like GPT-4 and Google’s Gemini now serve direct answers, often without a click. Generative Engine Optimization (GEO) optimizes your content for these AI responses. The top 3 SEO disruptions for 2025 will be Generative AI, Google E-E-A-T, and zero-click searches.
GEO doesn’t replace SEO—it boosts it by making your content easy for AI to pull and feature. Features like Google’s AI Overviews mean users now ask questions like a conversation and expect complete, fast answers.
Optimize for featured snippets with simple sections and clear formats—use bullet points, numbered lists, and FAQs that AI can scan.
Write complete answers for every question, not just stuffing in keywords. Instead of "SEO tips," write "How to increase organic traffic by 300% in 6 months: A step-by-step guide." Go deep. Be specific.
Structure every post with clear headings and subheadings.
Include up-to-date data, stats, and quotes so your content stands out as trustworthy for both AI and users.
How to Build a Content Strategy That Wins in Both Search and AI
Pillar-cluster content is your foundation for topical authority. Create big, deep pillar pages on key topics, then link supporting cluster posts that cover subtopics.
Topical authority comes from high-value, in-depth content that covers every angle. Pillar-cluster models help search engines see you as a leader.
For SaaS, make your pillar page “Complete Guide to Customer Retention.” Support it with:
“How to Calculate Customer Lifetime Value”
“Email Automation for Onboarding”
“Using Analytics to Predict Churn”
Mix up your formats. Use long blog posts for in-depth info, video tutorials for "how-to" queries, and data visuals when people want research.
Markup with structured data. Use FAQ, HowTo, and Article schema to help AI—and Google—understand and cite your stuff.
Show Authority: Build E-E-A-T and Cover Topics Deeply
Google’s E-E-A-T framework (Experience, Expertise, Authoritativeness, Trustworthiness) is a must. E-E-A-T stands for Experience, Expertise, Authoritativeness, Trustworthiness. Google checks for content quality, author credibility, and site trust.
Show direct experience with real stories, case studies, and behind-the-scenes details.
Display expertise with solid bios and relevant credentials. Connect what you know to what you write.
Build authority. Get cited, land interviews, and guest post on reputable industry sites.
Drive trust with full transparency—use clear sources, up-to-date facts, contact info, and privacy policies. Keep your pages current.
Go deep. Become the go-to resource by linking all related topics and fully covering everything in your niche.
Track What Matters: Metrics in a Real SEO Growth Plan
Measure what moves the business. Vanity metrics don’t matter. Focus on what ties directly to growth and revenue.
Watch organic traffic—total sessions, unique users, traffic sources.
Track which pages bring the best traffic. Check which keywords convert most often.
Monitor keyword ranking gains on both top and long-tail terms.
Measure engagement: click-through rate, dwell time, bounce rate. The top 3 results get 68.7% of all clicks.
Organic drives 58% of all traffic, up 2.39% in 2024. It’s only growing in importance.
Track real conversions—goal completions, lead forms, signups, sales.
Calculate SEO ROI: (Revenue from organic – Cost of SEO) ÷ Cost of SEO.
Make your monthly reports tie SEO improvements to real business results—leads, sales, revenue. Show the impact, back it with data, steer your next steps.
SEO Growth Plan Templates for Different Businesses
Match your SEO moves to your business model. Use these quick frameworks:
E-commerce: Optimize product and category pages. Use product schema, target “best [product] for [use case]” keywords. Write in-depth buying guides for comparison shoppers. Add dynamic filters and faceted navigation for more long-tails.
SaaS: Write clear educational content solving user pain points. Build deep guides and gated whitepapers. Create email nurture sequences. Pick keywords around actual problems—not just product features.
Local Services: Max out your Google Business Profile. Fill out every detail, upload customer photos, post updates. List on niche directories. Create local landing pages. Push for reviews. Target “near me” and service keywords.
B2B: Build authority with thought-leader content—case studies, original research, strategic guides. Republish on LinkedIn. Work with partners for co-marketing.
B2C: Launch seasonal guides, hands-on reviews, and curated gift lists aimed at high-intent buyers.
Startups: Run lean SEO sprints. Test content fast. Use MVP posts. Pick long-tails for easier, quick wins.
Ready to 10x Your Organic Traffic? Start Your Custom SEO Plan
If you’re ready to 10x your organic traffic, use Hatter’s AI-powered topic discovery and one-click publishing to move faster. Kick things off with a free SEO audit. Combine technical fixes, AI-tuned content, strong authority building, and sharp measurement—you’ll create a repeatable system that keeps scaling.
Work with Hatter's SEO automation tools or chat with us about our full-service options to outsource.
10x traffic growth isn’t about working longer hours—it’s about a plan built for your unique business. Use AI tools to speed up research and optimization. But remember, even the best tools only work with a smart strategy behind them.
