Search is changing. Fast. The way people find information has shifted from typing queries into Google to asking questions directly to ChatGPT, Perplexity, and other AI tools. This shift represents the biggest change in search behavior since Google's rise to dominance.
Your brand's visibility in AI platforms matters more than you might think. When someone asks ChatGPT about your industry, does your brand get mentioned? How do you compare to competitors? Until now, tracking this visibility was nearly impossible.
Today, we're releasing our biggest feature yet: AI Visibility Monitoring. This gives you free AI visibility tracking across major language models, starting with ChatGPT. You can monitor how your brand appears in AI search results, track competitors, and identify the sources that AI tools cite most often.
The Emergence of LLMs and the Shift in SEO to AEO
Large Language Models are changing how people find answers. Instead of clicking through pages of results, they ask a question and get a complete, direct response. ChatGPT now serves 100 million weekly active users. Perplexity handles millions of queries every day.
That shift reshapes SEO. Traditional SEO fights for a spot on search results pages. But when people ask AI for recommendations, comparisons, or context, a different surface decides which brands show up. The playbook isn’t totally new, though. SEO and AEO (LLM search results) are closely aligned. Both reward content that’s deeply relevant to your customers and answers their intent.
What do they both care about?
Clear, specific answers to real customer questions
Helpful structure and context (overviews, comparisons, pros and cons)
Credible signals—first-party data, reviews, examples, and citations
AI queries also look different from old-school search. They’re conversational, specific, and often ask for a pick, not a list. Someone asks, “What’s the best project management software for small teams?”—not “project management software.” The AI might name three brands and skip dozens that rank well on Google. Relevance wins the shortlist.
At Hatter, we saw this gap and help teams bridge it. We’ve built AI visibility monitoring so you can see where you show up in LLM answers and align your SEO and AEO strategy around the same goal: highly relevant content your customers actually want.
Introducing Our Biggest Feature yet: AI Visibility
AI Visibility Monitoring tracks how your brand appears in responses from ChatGPT and other language models. The system runs weekly industry queries, analyzes the responses, and measures your brand’s presence against competitors.
It’s not just counting mentions. It evaluates the context of each mention, the sentiment, and how prominently your brand appears. It tracks changes over time, so you see clear trends in your visibility in AI platforms.
The monitoring covers multiple query types:
Direct product comparisons
Industry overviews
Recommendation requests
Problem-solving questions
What makes this approach different is the integration with content creation. You can identify gaps in your AI visibility, create targeted content to address those gaps, and track how your new content impacts your visibility scores.
Understanding your AI Visibility Score
The AI Visibility Score shows how likely your brand is to appear in ChatGPT for relevant industry queries. Think of it as the probability that ChatGPT names you when customers ask.
What moves the score:
How often you’re mentioned across different query types
The context and quality of those mentions
Depth of coverage—detailed recommendations beat quick list mentions
You can preview each response. See exactly how ChatGPT talks about your brand, where you show up, and what language it uses.
The score shifts as new content launches, industries evolve, and AI models update. Track it weekly or daily to spot trends and act on what’s working.
We also compare your score to competitors automatically. See where you stand and pinpoint opportunities to improve your visibility in ai platforms.
Tracking Your Competitors and Cited Sources
Competitive monitoring reveals how other brands in your space perform in answer engine results. You can see which competitors get mentioned most frequently, in what contexts, and how their visibility trends compare to yours.
The system identifies patterns in competitor mentions. Maybe one competitor dominates pricing discussions while another leads in feature comparisons. These insights inform your content strategy and help you identify underserved query types.
Citation tracking shows which websites and pages AI tools reference most often. This data reveals authoritative sources in your industry and potential partnership or outreach opportunities. You can analyze what makes these sources credible to AI models and apply similar strategies to your content. For example, comparison pages and listicles dominate citations (even across different industries).
Regular monitoring keeps you informed about changes in the competitive landscape. New players entering the conversation, established brands losing visibility, or shifts in citation patterns.
How to Get Started with Free AI Visibility Metrics
Start for free by monitoring your AI visibility here. It takes minutes—enter your website and your top competitors, and we’ll take it from there. We run deep research to surface the queries that matter and start tracking where you are visible in AI.
The free plan includes weekly monitoring for up to 10 queries. This covers the most important query types for most businesses: direct brand comparisons, product recommendations, and industry overview questions.
You can get your first report within 2 minutes of signing up. The report includes your AI Visibility Score, competitor comparisons, trending citations, and specific examples of how your brand appears in AI responses.
Paid plans offer daily monitoring with unlimited queries. This frequency helps you track the impact of new content publication, PR campaigns, or product launches on your AI visibility in near real-time.
The monitoring dashboard shows historical trends, allowing you to correlate visibility changes with your marketing activities. You can identify which content types or topics drive the biggest improvements in your AI presence.
How to do AI visibility optimization
AI Visibility Monitoring works best when combined with Hatter's content creation tools. The visibility data reveals content gaps and opportunities. Hatter's content automation helps you create targeted articles that address these gaps.
The process creates a feedback loop. Monitor your current AI visibility, identify improvement opportunities, create optimized content using Hatter's tools, and track how your new content impacts your visibility scores over time.
Content optimization for AI visibility differs from traditional SEO. AI models value comprehensive, authoritative content that directly answers user questions. The monitoring data shows which topics and formats perform best in your industry.
Integration with Hatter's SEO tools means your content gets optimized for both traditional search engines and AI models simultaneously. This dual optimization approach prepares your content strategy for the evolving search landscape.
Excelling in AI Visibility Metrics in 2025 and beyond
AI-powered search will keep accelerating in 2026. More people will turn to ChatGPT, Perplexity, and other answer engines for discovery. Google’s AI Overviews will shape more journeys.
Brands that start monitoring and optimizing for visibility in AI platforms now gain a significant advantage. They understand how AI tools perceive their brand, identify improvement opportunities early, and develop content strategies that work across both traditional and AI search.
This represents a paradigm shift in SEO and AEO (Answer Engine Optimization). Success requires monitoring your presence across multiple channels, understanding how different AI models respond to queries about your industry, and creating content that performs well in both traditional and AI search contexts.
The data from AI Visibility Monitoring informs broader marketing strategies too. Understanding how AI tools describe your brand reveals perception gaps, competitive advantages, and messaging opportunities that extend beyond search optimization.
Hatter can help end to end. We offer a hands-on service where we:
Diagnose your business and current search footprint.
Formulate a clear strategy for AI and traditional search.
Execute the plan to make sure you show up in search results and answer engines.
Start tracking your AI visibility today. The insights you gain will shape your content strategy for the AI-first search era.
