About 60% of searches now finish without a click. Users are getting answers directly from ChatGPT, Perplexity, and Google’s AI overviews. If your brand doesn’t show up in AI-generated responses, you’re invisible to a growing section of potential customers.
The best solutions for AI visibility require a strategic approach to how your content is structured, optimized, and distributed. As AI systems become the primary interface between consumers and information, traditional SEO tactics alone won't cut it—you need to ensure your brand appears in the conversational responses that AI platforms generate.
Why Your Brand’s AI Search Presence Matters
The shift from classic search to AI answers is happening fast. 44% of users count on AI platforms like ChatGPT and Perplexity instead of clicking websites. 13% of Google queries triggered an AI Overview in March 2025, up from 6% in January.
AI systems are the new gatekeepers—they choose which brands to recommend when users ask for software suggestions or product comparisons. Show up in those answers, and you build instant trust and authority. Get left out, and you're handing market share to competitors on a silver platter.
Here's the problem: traditional SEO metrics can't tell you if ChatGPT or Perplexity is mentioning your brand. You need a different lens.
That's where AI visibility monitoring comes in. It shows you exactly which queries surface your brand, who you're appearing alongside, and—crucially—where you're completely missing from the conversation. Here's what tracking helps you do:
Identify content gaps where competitors appear but you don't
Spot trending topics where you could gain visibility
Understand which of your pages AI systems reference most
Track changes in your visibility over time
Measure the impact of your content optimization efforts
Without AI visibility tracking, you're flying blind as this channel grows every month. You can't improve what you don't measure, and you can't compete in a space where you don't know your position.
Tool #1: Hatter’s Free AI Visibility Dashboard
Hatter's free AI visibility dashboard tracks how your brand shows up in top AI platforms. You'll get your first report two minutes after signing up.
The free plan includes:
Tracking up to 50 queries daily, including brand comparisons, product suggestions, and industry questions
Your AI Visibility Score against your main competition
Analysis of which of your website pages get cited most often
Summary of where citations are coming from across the prompts you care about
The free plan shows you where you stand, but that's not all Hatter has to offer. Hatter offers software-only plans starting at $24 per month that provide access to tracking, content, and optimization tools.
White glove service plans for businesses:
Hatter also offers fully outsourced AEO for businesses. We work directly with you to improve your AI search position through expert-led strategies and high-quality content development, while giving you full access to real-time tracking dashboards and workflow tools.
Why Hatter Stands Out
The free software tier offers real value with the option to upgrade for more queries and content tools for only $24 per month.
If you need more, Hatter’s managed service covers research, strategy, content, and optimization for $3,500/month, including up to 20 content pieces.
Get expert strategies from marketers who’ve scaled programs at major tech companies.
Hatter is a great fit for mid-market companies and growing startups. It's a tech-enabled service that provides real-time tracking combined with experts to run the strategy and execute.
Hatter also offers software-only plans for agencies and AEO freelancers starting at $24 per month.
Tool #2: Rankability’s AI Analyzer for AEO Agencies
Rankability’s AI Analyzer targets agencies that need deep tracking across many AI tools. It covers ChatGPT, Gemini, Claude, Perplexity, Copilot, Grok, DeepSeek, and Google AI Overviews.
Starts at $124/month for the SEO Specialist tier, with more at $208/month and $374/month.
White-label reporting lets agencies present results under their own branding.
Key Features
Real-time alerts notify you when your AI rankings shift.
Citation audits give specific optimization tips, not just raw counts.
Connects AI visibility to leads and sales, showing you the direct impact of better AI presence.
Considerations
Detailed reporting and training, so the price suits pros more than single brands.
For solo brands, the extra white-label features may be more than you need.
Rankability offers great value for agencies, but check if you’ll use all of its features.
Tool #3: Profound AI
Profound AI serves enterprise brands needing tight security and large-scale tracking.
Used by Ramp, US Bank, Rippling, Indeed, MongoDB, and more.
Backed by $20M funding, showing strong demand among big brands.
Pricing starts at $499/month for Profound Lite. Custom plans are available for larger needs.
Key Features
Profound AI’s Brand Index shows how AI models view your brand over time. You see both the number of mentions and the context or sentiment.
Holds SOC 2 Type II certification, so it meets tough compliance needs.
Advanced analytics uncover visibility patterns across platforms and regions.
Considerations
Profound AI costs about 3-4 times more than other tools. That matches its enterprise focus.
Best suited for Fortune 500-scale needs. Mid-sized businesses usually don’t need all these features.
Tool #4: Semrush AI Toolkit
Semrush now has AI visibility tracking as a $99/month add-on. It tracks your brand across ChatGPT, Google AI Overviews, Perplexity, and Gemini.
Entry package monitors 25 prompts daily. Higher plans let you track up to 300 queries per day.
Each extra domain is $99/month.
Key Features
Shows all your AI presence in one dashboard. No switching tools.
Integrates with broader Semrush SEO data, so you can see trends across AI and traditional search.
Monitors up to 50 competitors, making it easy to benchmark where you stand.
Considerations
Works best if you already use Semrush.
The AI toolkit adds good value to a current plan but may cost more if you need both SEO and AI features from scratch.
Costs rise if you track several domains. Agencies should do the math first.
Tool #5: Peec AI
Peec AI launched in 2025 and focuses on real-time monitoring across AI engines. The Berlin-based company updates dashboards every four hours.
Starts at €89/month for the Starter plan (25 prompts, 3 countries, daily tracking).
Pro is €199/month (100 prompts, 5 countries). Enterprise is €499/month (300+ prompts, 10+ countries).
Key Features
Sends mention alerts through Slack, email, or phone.
Tracks visibility in multiple countries and languages. This is key for global brands.
Considerations
Uses Euros, so prices can change for US companies depending on exchange rates.
You can pick and pay only for the LLMs that matter to you. That gives you flexibility and helps keep costs in check.
How to Choose the Best Solutions for AI Visibility
Picking the right AI visibility tool takes a few steps. Here’s what matters:
Accuracy and coverage: Make sure your tool includes the AI platforms your audience uses.
Scalability: Choose a tool that can grow with your business.
Integration: See if it works smoothly with your marketing and SEO workflows.
Reporting and analytics: Decide if you only need basic tracking or more advanced insights.
Budget and ROI: Most businesses should spend $79-$149/month for comprehensive tracking.
Test tool accuracy by running the same queries in different tools. Some update faster than others. Citation methods vary. Use trial periods to check that each tool matches what you see in real AI platforms.
Move Forward With the Best Solutions for AI Visibility
AI search visibility keeps growing in importance. Hatter’s free AI visibility dashboard is the best place to start for most brands. Get insights for free, plus expert guidance if you need more. Own your brand’s spot in AI results.
For agencies, Rankability is excellent. Profound AI serves the enterprise crowd. Semrush helps if you already use their suite. Peec AI fits global brands. Try Hatter’s free tool first to get your baseline, then expand with other solutions as you need.
