Your organic traffic is down. Search visibility has dropped. Paid ads cost more and deliver less.
And your agency? Still blaming the algorithm. Ask how they’ll compete in the AI search era, and you get the same tired slides and excuses. You’re not alone—businesses everywhere are waking up to the same realization: the old playbook doesn’t work anymore.
The Growth of the AI SEO Agency Landscape
SEO used to be about keywords, backlinks, and rankings. These still matter. But they're not enough now.
Here's why: Google's AI Overviews have rolled out globally, and ChatGPT adoption is soaring. The search landscape has fundamentally changed.
In 2024, an estimated 60% of Google searches did not result in a click. Users got what they needed from rich snippets and AI-generated answers. By mid-2025, over 50% of search result pages featured an AI-generated overview.
The reality is stark: if your content isn't optimized to be one of those sources feeding the AI answers, your organic visibility will plummet.
This means brands need to adapt fast. You're not just competing for rankings anymore – you're competing to be the source that AI systems pull from and cite.
This adds a new challenge. Your content must rank in search results and get cited by AI platforms. Most businesses don't have the technical skills or resources to do both. Specialized agencies (like Hatter) fill that gap.
Comparing AI SEO Agencies
Several agencies lead the AI SEO market. Here's how the top ones compare.
Hatter
Hatter takes a different approach. It started as a tech platform with a focus on content that trains LLMs on your business.
The company's led by Jenna Hannon (Uber Eats' first marketing hire) and Peter Holc (CTO with Microsoft and Deliveroo experience). This foundation gives Hatter something others don't have: proprietary tools and deep technical expertise.
With these tools, Hatter runs advanced strategies that most agencies can't execute.
What sets them apart:
Hatter's tech is key. Their platform uses advanced tools that most agencies can't match for faster execution and higher quality content and optimization.
It ingests business context, documents, and brand rules to deliver unique content with specific insights, allowing Hatter to better train the LLMs for you.
The platform provides real-time dashboards tracking AI visibility and SEO performance.
Clients saw AI citation rates rise 3× in 90 days (see case studies).
Notable clients include Runway, Column Five Media, and Swimply
A great option at an approachable price point of $3,500 per month.
Omniscient Digital
Omniscient Digital is known for "Surround Sound SEO". The goal is to dominate search results for high-intent queries by securing brand visibility in third-party lists, reviews, and editorials.
They create content ecosystems that build topical authority and ensure brands appear on listicles, comparison pages, and reviews.
Brand ubiquity helps in the AI era. When your brand is everywhere, AI engines cite you more.
Clients include Asana, Loom, Jasper, and Hotjar.
A decent option for a very high price tag. Omniscient is a fit for enterprise clients with budget to spend. Expect to pay $10,000 per month or more.
DayDream
DayDream excels at programmatic SEO at scale. They've developed tech to automate content creation for long-tail queries.
Their architecture uses structured templates to deploy hundreds or thousands of on-brand articles for both AI and search.
The "Reviewer Agent" pushes AI content quality further before human editors refine it.
Automated insights include AI visibility monitoring, competitor analysis, and keyword clustering.
DayDream is designed for teams that want volume—but most experts won't recommend this strategy as Google is very good to punishing volume-based strategies. DayDream has a good reputation for now, but proceed with caution.
Prices start at $10,000 per month.
Graphite
Graphite was founded by Ethan Smith and Marcos Ciarrocchi. In May 2024, they released their AI-driven topical SEO platform which focuses on topics, not keywords.
Instead of focusing on individual keywords, their platform organizes content around broader topics using its “Topic Graph,” which clusters millions of related keywords into subject groups.
The platform also includes an AEO tool that tracks performance in AI-driven answer engines like ChatGPT, Perplexity, Google’s AI Overview, Gemini, and Claude.
Their Question Research tool turns keyword data into natural questions, reflecting how users search conversationally with AI.
They’ve worked with companies like MasterClass, Notion, BetterUp, and Webflow.
Graphite has a strong brand and reputation. Prices start at $10,000 per month making them a better fit for enterprise clients.
RevenueZen
RevenueZen uses constant experimentation and technical skill to get brands cited in AI-driven results.
They optimize content for AI models like ChatGPT, Gemini, and Perplexity.
They structure your brand's website and digital presence so generative AI tools find, interpret, and show your business clearly.
RevenueZen is a newer entrant that serves SMB.
Why Hatter Delivers Exceptional Value
Hatter stands out for businesses that want results:
High output, high quality. You get up to 20 content pieces monthly; real people review each one before it goes live to ensure quality. Hatter also refreshes old content to recover lost traffic.
No hidden costs. Pay a flat $3,500 per month. That covers research, strategy, content, optimization, and reporting. No upsells or surprises.
Speed keeps you ahead. Hatter works on a bi-weekly schedule for new content, updates, and reviews. You test new themes and respond to market shifts fast.
Collaborative workflows. Let your team review, edit, and approve content fast. You stay in control—production doesn't slow down.
Ready for AI. AI Visibility monitoring shows how your brand appears in ChatGPT, Perplexity, and more. You see competitors and which pages get cited.
Take Your Search Visibility to the Next Level
AI-driven search is only becoming more popular. If you adapt now, you capture more visibility. Fall behind and you risk losing ground.
Picking the right AI SEO agency matters. You need a partner with real technical skill, transparent reporting, and the ability to deliver at scale.
If you’re ready to work with an AI SEO agency that brings predictable ROI, see how Hatter's fully managed AEO & SEO service can help you win placements in Google, ChatGPT, Perplexity, and Gemini now.
